Description

What you wear expresses who you are. The visual elements of clothes can tell a lot about the wearer, making clothing a form of communication and self expression of social and cultural cues. However, often clothing lacks personal value to the wearer. This project explores ways to make clothing more meaningful and personal to the person wearing it. (Semi-)hidden information embedded in clothing is used for this exploration. The embroidery technique developed in project 2 design is used as a method to create a semi-hidden message. Qualitative research was used to test how people experience wearing a secret message.

What I personally find interesting in this project is our move against the current fashion industry. Consumerism and the environmental impact of the fashion industry need to be tackled and one way to do that is by adding meaning to clothing to prolong the use of a clothing piece.