Description

In this project, the assignment was to redesign a fitbit to adjust it to the user better. In this marketing course, user testing, interviews and co-create sessions were used to make the product fit the user best. In our proposal, simplicity is key. What we added was allowance for more gestures so the user could use the fitbit for multiple purposes. My contribution to the project was to ideate, keep an overview of the design process, to tailor the product to the user by involving them in the process and to visualize our ideas through sketches.